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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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4101 - 4125 of 5,343 Reviews for Marketing in a Digital World

By Pau V

•

Nov 19, 2015

excellent

By Rishika A

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Oct 2, 2015

EXCELLENT

By 饶雨竹

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Jul 3, 2022

perferct

By Alejandra A C M

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Dec 6, 2021

Perfect!

By Danu P

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Jul 16, 2021

all good

By DINESH R

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Jul 14, 2021

All Good

By Mahbub R

•

Jun 27, 2021

Worth It

By Marcos V d S M

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Jan 26, 2021

Perfeito

By Zinia S

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Jan 18, 2021

Awesome.

By Mohamed R A

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Oct 22, 2020

Fabulous

By Neo P

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Sep 8, 2020

Loved it

By Karolin M

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Jul 8, 2020

No Thing

By Kwoshick n

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Jul 4, 2020

Good one

By SHUBHAM K S

•

Jun 27, 2020

Best app

By Atharva P

•

Apr 14, 2020

Splendid

By WebSavänt E

•

Jul 28, 2019

Awesome.

By Natália N d S

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Jun 24, 2019

Amazing!

By carolina p

•

Oct 15, 2018

excellet

By Thioro

•

Mar 10, 2018

I adored

By Enrique G S

•

Nov 20, 2017

Excelent

By Stephane A

•

Nov 19, 2017

awesome!

By Ahmed I

•

May 13, 2017

The Best

By Prasad K

•

Feb 9, 2017

Loved it

By Hugo C M

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Jan 3, 2017

Awesome!

By Sijon T

•

Sep 24, 2016

Awesome!