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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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4251 - 4275 of 5,343 Reviews for Marketing in a Digital World

By Vignesh A

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Sep 25, 2021

good

By Ahmed R F

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Aug 30, 2021

good

By RISHIKESAN J

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Aug 20, 2021

good

By Cassie F

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Aug 17, 2021

good

By Trung L H

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Jul 31, 2021

good

By Nguyá»…n T T ( D

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Jul 15, 2021

good

By SOUVIK C

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Jun 30, 2021

good

By Rutuja D

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May 31, 2021

good

By Ritika k

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May 31, 2021

Good

By Shreya S

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May 20, 2021

Best

By Nandani Y

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May 15, 2021

good

By Meghna G

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May 7, 2021

good

By angelica a

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Apr 21, 2021

good

By Yvonne S

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Apr 14, 2021

100%

By Delvan G

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Apr 11, 2021

best

By Maleyka A

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Mar 23, 2021

Good

By toanndds140080

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Mar 13, 2021

good

By Naqibullah Q

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Mar 5, 2021

Good

By Phan V N

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Feb 25, 2021

nice

By amine i

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Feb 18, 2021

Good

By Jhonmoni k

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Jan 30, 2021

Good

By Shouvik B

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Dec 25, 2020

good

By Abdiwahid M J

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Dec 19, 2020

good

By vishal c

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Dec 19, 2020

good

By 王辰奕

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Nov 29, 2020

cool