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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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4351 - 4375 of 5,343 Reviews for Marketing in a Digital World

By Ritika F

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Mar 30, 2020

nice

By kavya k

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Mar 13, 2020

Good

By George D

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Mar 10, 2020

nice

By JENEETA

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Feb 25, 2020

good

By Charles L K

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Sep 22, 2019

GOOD

By Pradeep V

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Sep 5, 2019

good

By Akshay T

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Jul 23, 2019

good

By Priyansh S

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Apr 3, 2019

good

By PRATIK B

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Mar 20, 2019

best

By Konapure A M

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Mar 11, 2019

good

By Raquel C e F

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Feb 9, 2019

good

By suraj p

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Oct 3, 2018

NICE

By Chaojun L

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Oct 1, 2018

ojbk

By svlhinn m

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Sep 24, 2017

good

By Sanchari D

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Apr 17, 2017

good

By Anton P

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Jan 27, 2017

good

By SURKSHA D

•

Oct 19, 2021

4.5

By Alpeshkumar G

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Jul 20, 2021

jij

By Brolyne L

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Feb 23, 2021

wow

By TANGNOD S

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Jul 30, 2020

Gud

By Nguyen T B ( H

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Nov 8, 2024

ok

By Darwish A R A A A K

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Jun 29, 2021

NA

By KAGABO S

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Sep 15, 2020

ok

By Yagoda P M G Y

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Jul 24, 2020

👍