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As a first time experience in e-learning, I found this course quite enjoyable and generally a very good return on my own 'investment'. In my professional practice of Brand Consulting, knowledge of Digital Marketing has gained considerable precedence in the recent years. With 'Marketing in the Digital World' 1.0, I discovered substantial new insights. The learnings gained are already adding value to my ongoing work assignments.

In terms of the course structure, the lectures were concise and simply explained by a very good Teacher. The assignment workload was well divided through theory and practical application based assignments, supported by module summary based quizzes; all of which helped me assimilate the information and understanding better. The practical application exercises also gave me some very exciting exposure to areas of personal interest such as Maker Tools and (User-generated) Content contributions.

Here are a few areas that can be improved in the course. First, the primary framework of the marketing concepts could be made richer based on the enhanced current models of 4-P's. Second, the campus interviews could be made more engaging with online participation (similar to prompt questions in videos). Third, some of the reading material links need to be updated as they are stubs. Also, a more conducive alternative for the paid-subscription based reading links is required. Fourth, the peer grading system should either encourage reviewers to provide more detailed feedback, or be supported by some direct review from the Teacher/s. Though I received the best grades, I found very little useful inputs from my peers.

Having said that, this course has opened a whole new avenue for me to increase focused learning that will help me take my business ahead. I plan to explore the latest available material through Marketing in a Digital World 2.0. I have already enrolled in the next course in this 7-course series under Digital Marketing Specialisation and am looking forward to it.

Honestly, when I started this course I had no idea about the impact of the overall course & things related to digital marketing. I thought this would be a mere certification online course, nothing specific or impactful things would be learnt. But When I started then I realized this course is going to change my idea of digital marketing & will help me to learn things beyond my expectation. When I completed the course, I fond myself significantly equipped with knowledge of digital marketing tools. Now I believe, I would be able to put together my idea of marketing in the digital platform for my organization. I hope I would use this in my future endeavours. Though I think discussion forum could have been better, it only responds for posts related to assignment review. I would love to see this platform is being used for content discussion for more serious & fruitful learning experience.

Finally, I thank the course Instructor for such a wonderful mode of instruction.