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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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3951 - 3975 of 5,343 Reviews for Marketing in a Digital World

By Stefano

•

Nov 4, 2015

A good view

By Ashish S

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Feb 2, 2023

very good.

By Snehal A M

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Jan 14, 2023

very good

By Ardaniel Z P

•

Sep 13, 2022

very good

By Amilcar J P G

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Jan 5, 2022

I love it!

By NIHAL K S

•

Dec 25, 2021

I LOVED IT

By Kate A

•

Dec 19, 2021

SUPER! :)

By Wenxi X

•

Oct 6, 2021

除了没有中文都挺好的

By achraf z

•

Sep 3, 2021

good cours

By Mohamed Z S S

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Aug 7, 2021

very good

By Хононзон д М

•

Mar 29, 2021

very good!

By Elismara C

•

Mar 26, 2021

Fantastic!

By Micaela R S

•

Feb 8, 2021

Very good!

By José A E A

•

Dec 15, 2020

Me encanto

By Jose C

•

Nov 19, 2020

EXCELLENT!

By Narimin B

•

Nov 18, 2020

THANK YOU!

By IRVIN V S

•

Nov 3, 2020

very good

By Likesh B

•

Oct 5, 2020

intresting

By Watawana B K K W

•

Sep 11, 2020

Superb one

By JULIO F A F

•

Sep 2, 2020

Excellent.

By Roy

•

Aug 21, 2020

excelllent

By Shubhankar M

•

Aug 7, 2020

Very nice.

By A M

•

Jun 30, 2020

good couse

By Saurav K

•

Jun 17, 2020

excellent!

By TALREJA J H

•

Jun 15, 2020

Thank You.