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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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3851 - 3875 of 5,343 Reviews for Marketing in a Digital World

By Ivan S P F

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Jul 17, 2020

Great Course

By Gollahemalatha

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Jul 9, 2020

Very usefull

By Sakshi D

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Jun 3, 2020

Good course.

By MICHAEL T

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May 16, 2020

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By SURABHI C

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May 5, 2020

Great course

By Ravi R

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Apr 25, 2020

Very helpful

By Deleted A

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Apr 23, 2020

Great job!!!

By Rebeca H

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Apr 20, 2020

Great class!

By Ananda S

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Apr 14, 2020

Great course

By Ankita M

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Apr 5, 2020

Excellent!!!

By Viswanath R

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Apr 4, 2020

Nice Course!

By Adil K G

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Apr 4, 2020

Great course

By Dhruv B

•

Mar 31, 2020

very helpful

By Jonas R

•

Mar 6, 2020

great course

By AMAAN A

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Aug 20, 2019

great course

By Elkacimi O

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Apr 8, 2019

Great Course

By Ekanki J

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Mar 28, 2019

very useful!

By TERCIA P L

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Mar 27, 2019

MARAVILHOSOS

By Kristen B

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Feb 11, 2019

Great class.

By siddhant s

•

Dec 6, 2018

Great Course

By sarunya w

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Jun 6, 2018

Great Course

By Subrat G

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May 8, 2018

Great course

By Prem P K

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Mar 30, 2018

I loved it !

By Festus M E

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Oct 28, 2017

Great Course

By MOREL G

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Jul 2, 2017

Rich content