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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4851 - 4875 of 5,343 Reviews for Marketing in a Digital World

By Shuhanur R P

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Nov 20, 2019

Excellent course. Learnt about many interesting thing.

By Bipin K

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Feb 11, 2016

Great course overall, good lectures and good exercises

By Iqra Q

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Dec 28, 2021

this course is informative and increase our knowledge

By Hasan R C

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Jul 8, 2019

Very nice course on basic digital marketing concepts.

By Harshit S

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Feb 18, 2019

I got to learn lot of new terms and marketing trends.

By Zeynep A

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Dec 14, 2020

I like course,you can easily learn digital marketing

By Vantakula T

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Nov 19, 2020

It is helpful to gain a basic knowledge on marketing

By D.RESHMA

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Jun 15, 2020

It has been indeed a whimsical learning experience..

By Tarun G

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Sep 4, 2020

4P's of marketing is well explained in this course.

By NAMIRA N 1

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Jun 19, 2020

It was actually very good with lots of informations

By Ashutosh I

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Jun 12, 2020

Got so many things to learn.

One of the best course.

By Rahul r

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May 10, 2020

I learn in this course how to us the digital market

By Abd.Alhameed S

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Dec 20, 2019

that is a great experience in future at technology.

By Aman b g

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Sep 25, 2020

very helpful in getting the knowledge on marketing

By Aditya G

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Jul 17, 2020

This course is related to the basics of marketing.

By Yashika T

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May 25, 2020

I had a really nice experience learning new things

By Md. J I

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May 15, 2020

Great opportunity to learn about digital marketin.

By Shubham

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Nov 8, 2020

The professor from this course is truly awesome !

By Mariana D C

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Jul 1, 2020

It is a good curse, I did learn a lot, thank you!

By Julieth M

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May 5, 2020

I would love to receive feedback from my teacher.

By Dheekshitha K K 1

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Sep 9, 2020

This course was really nice. I enjoyed learning.

By NITHISH K R

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Aug 15, 2020

great course for a starter in marketing sector !

By Om K P

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Jul 29, 2020

thank you so much it was a wonderful experience

By Prathap.A

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Jun 12, 2020

MCQ QUESTIONS MUST BE TOUGHER. ITS WAY TOO EASY

By Carlo T

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Jun 7, 2020

Very nice class lessons were clear and egnaging