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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4951 - 4975 of 5,343 Reviews for Marketing in a Digital World

By Aung L N

•

Aug 25, 2015

great and knowledgeable course.

By Vibhore g

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Nov 4, 2021

nice course very knowledgeable

By Deleted A

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Sep 5, 2020

Got Knowledge about Marketing.

By Gail G

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Jul 8, 2020

One of the best online course!

By Akhil A

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Jun 30, 2020

Course was quite knowledgeable

By Sanjay v S v

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May 3, 2020

Better experience to learner's

By Pallavi S B

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Aug 10, 2017

I liked the course very much !

By harsh k

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Feb 12, 2016

I really enjoyed it. thankyou.

By Nirmal K

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Apr 13, 2023

very interesting and usefull

By ADU I O

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Aug 6, 2020

It is superb and satisfactory

By Esther R

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Jul 7, 2020

This coursera is very usefull

By Ritu k

•

Apr 23, 2020

It was a very good experience

By SACHIN B

•

Aug 13, 2019

it was nice for study purpose

By Egor S

•

May 6, 2016

I have learned something new.

By Saumya C

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Mar 21, 2021

Amazing , excellent guidance

By marina m

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Sep 24, 2020

دوره مليئه بالمعلومات ومميزه

By S K

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May 18, 2020

It's very useful for carrier

By Komal M

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May 5, 2020

It was a very well-drafted c

By MARIO P

•

Apr 27, 2017

Great Introduction! Thanks!

By Ahmad A

•

Oct 28, 2020

Great Prof , Great subject

By Mohit A

•

Oct 23, 2016

good course thanks coursera

By Yash B

•

Apr 27, 2022

This is a very nice course

By Khang T

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Jun 16, 2021

It is actually pretty good

By fakhruddin s

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Jun 2, 2021

Great Course for Beginners

By JASHLIN K

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Dec 22, 2020

Great Learning Experience.