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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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5051 - 5075 of 5,343 Reviews for Marketing in a Digital World

By samia y

•

Feb 11, 2021

very helpful

By Muhammet E K

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Nov 5, 2020

bilaterally!

By MOHAMMED A

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Jul 20, 2020

great course

By Deleted A

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Jul 2, 2020

very helpful

By Twinkle s

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May 9, 2020

great course

By Gueler S

•

Feb 9, 2018

great course

By Angélica T

•

Jun 29, 2017

Good course!

By Shwetha D

•

Jun 1, 2017

Great Course

By Karingula N M

•

Aug 6, 2024

Informative

By Rahul R

•

Jul 21, 2021

thats good.

By abhinav s

•

May 14, 2021

Good course

By HRUSHIKESH A

•

Nov 18, 2020

Good Course

By Sani K

•

Sep 13, 2020

Good course

By Kevin M

•

Sep 4, 2020

Good course

By Syed M H

•

Jul 14, 2020

Nice course

By Abhishek B

•

Jul 12, 2020

It was good

By Clarus C C

•

Jun 6, 2020

Good course

By Rohan J

•

May 30, 2020

Really good

By Avdesh K

•

May 28, 2020

Good Course

By Sarika K

•

May 17, 2020

Nice course

By NGUYEN Q H

•

May 4, 2020

Good course

By N N

•

May 1, 2020

Good course

By Nikhil “ S

•

Mar 25, 2020

very useful

By Gabriel P O

•

May 30, 2019

interesting

By Elisa B

•

Nov 20, 2016

Very useful