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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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5026 - 5050 of 5,343 Reviews for Marketing in a Digital World

By AMIRUL H T

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Jul 1, 2020

excellent course

By XIAO H

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Jun 27, 2020

wonderful course

By Rocky S

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Jun 19, 2020

Very informative

By Shubham P

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May 29, 2020

Vey good course.

By TARUN G

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May 5, 2020

Excellent course

By Kushagra S

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Jan 14, 2020

Excellent course

By Telmo A

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Jan 30, 2017

VERY GOOD COURSE

By Edgar S

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Mar 2, 2021

Good strategies

By Monika.R

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Aug 27, 2020

Great learning!

By Michele C

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Oct 1, 2018

Good knowledge!

By Anmol C

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Jul 8, 2021

Very learnful

By Leonard W

•

Jan 7, 2021

Well explained

By Anand B

•

Oct 1, 2020

Awesome course

By Aman S K

•

Jul 2, 2020

Well explained

By ANURAG M

•

Dec 6, 2019

Awesome course

By Yosselyn P M C

•

May 6, 2024

todo perfecto

By Nahian R

•

Jun 19, 2021

so so helpful

By Aditya N

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Jun 18, 2021

its was great

By Rita G

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Feb 7, 2021

Great content

By Parvez P

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May 22, 2020

Good. Subject

By Diksha S

•

May 1, 2020

Great Course!

By Neeraj S

•

Apr 20, 2016

fantastic job

By Sadra S

•

Nov 27, 2021

great thanks

By sandeep g

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Aug 6, 2021

nice content

By Shiv K S

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Jul 20, 2021

good content