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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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5001 - 5025 of 5,343 Reviews for Marketing in a Digital World

By Yael D

•

May 26, 2020

I enjoyed this course

By karam e

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Apr 9, 2019

it was amazing course

By Vidya C

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Jan 22, 2023

it is a good course

By DION S S R

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Sep 24, 2020

very relevant course

By Hong C ( W

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Sep 9, 2020

Practical and useful

By Ruchika D J

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Jun 30, 2020

Its nice experience.

By Kritish J

•

Jun 4, 2020

it was a good course

By vishnuteja c

•

May 16, 2020

Good Course over all

By Kailash P

•

May 14, 2020

Good course content.

By MADARI K

•

May 2, 2020

good learning skills

By RISHABH S

•

Apr 16, 2020

It was a nice course

By MUSTAFA A O A

•

Aug 4, 2023

Its not bad i think

By RISHABH K

•

Mar 16, 2021

Very well explained

By Meka n

•

Nov 28, 2020

It's improve myself

By Vidhan P

•

Jun 13, 2017

Good course overall

By DIALLO N

•

Apr 9, 2020

tres bien ce cours

By Marta B

•

Apr 7, 2020

really good course

By Felix R G

•

Apr 1, 2018

muy interesante :D

By Omar M

•

Apr 21, 2017

I like the course.

By Yashwant m

•

Jul 23, 2021

NiceNice course

By Hyorim K

•

Aug 23, 2020

nice and bit easy

By ASHUTOSH S

•

Jul 2, 2020

BETTER EXPERIENCE

By AASHRAY S

•

May 12, 2018

Very nice course!

By shruti s

•

Oct 4, 2020

It was great. 👍

By Pooja k

•

Aug 10, 2020

very good course