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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4926 - 4950 of 5,343 Reviews for Marketing in a Digital World

By JS A

•

Mar 1, 2019

Good basis of this interesting topic

By Joseph C

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Dec 30, 2020

it won't let me get my certificate.

By vivek s

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Aug 27, 2020

Quite informative, well structured.

By Rajendra P K

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Jul 3, 2020

Good for beginners to build concept

By Hieu N (

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Jun 26, 2016

Easy to understand and participate!

By Paola Q D

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Feb 17, 2016

Great attitude and real life cases!

By Udit A

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Jul 19, 2020

Looking forward to the next course

By Karim Z

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Jul 8, 2020

Great learning experience and fun.

By Julio C P

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Dec 18, 2019

Muito bom !!!!!!!!!!!!!!!!!!!!!!!!

By Daniel G

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Apr 13, 2017

Good starter in digital marketing.

By Linda W

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May 26, 2021

Very interactive and informative!

By Gail R

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Aug 4, 2020

Great Learning from new insights!

By Frank B

•

Sep 14, 2017

Good point of view of this sector

By Yashika D

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Oct 7, 2016

very very useful n knowledgeable.

By Zulfah A (

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Aug 23, 2016

Well Detailed and helpful content

By Bunyui D C

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Nov 13, 2023

Excellent course. well designed.

By Arjun S

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Feb 11, 2022

really elphelped me lot ,learn

By Rahul a

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Jul 31, 2020

perfect and simple to understand

By Olaniyan T

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Jul 26, 2020

The course is a real eye-opener!

By Jay S L

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Jun 8, 2020

It was great learning with GIES.

By Anish P

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Jun 13, 2019

Seems to be a pretty good course

By Toji T

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Feb 26, 2016

Great insights from the lectures

By Ramy E

•

Aug 14, 2015

thanks for your dedicated effort

By Amal A

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Aug 16, 2020

very easy going and interesting

By Abhishek W

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Dec 6, 2016

A diff perspective at Dig Mktg.